LEO SUSHCHEV

mkdev is an IT consultancy in Cloud Infrastructure area, which provides audit, workshops and training, recruiting and comprehensive consulting services for companies of different sizes and number of employees. Since the company was founded in 2014, I have developed and grew mkdev that has evolved from a small educational boutique startup into a reliable and effective IT consulting partner. I was responsible for brand (positioning and identity), marketing and promotion and content.

mkdev was featured at Indiehackers.

Explore the site here: mkdev.me
YouTube Channel: https://www.youtube.com/@mkdevme
mkdev Linkedin: https://www.linkedin.com/company/mkdev/
mkdev @ Udemy: https://www.udemy.com/user/mkdev/
mkdev's merch: https://store.mkdev.me


What I did: Brand positioning, Brand Identity, Logo, Product design, Web design, User Experience design, User Interface design, Illustrations, Printed and Digital Collateral Design, Event Design, Booth design, Digital Strategy, B2B Marketing, Digital Marketing, Cross-functional Team Leadership, Business Development

Built ITSWM's visual identity from the ground up, conducting deep-dive interviews with founders, partners, and clients to capture the company's values and mission. The result? A brand that's authentic, consistent, and memorable across all channels, from digital presence to print.

• User-centered web and UX/UI design:

Headed up ITSWM's website redesign, combining thoughtful user research with intuitive UX/UI design. Developed comprehensive design systems and reusable templates that keep our digital presence sharp and consistent.

• Visual storytelling $ content creation:

Produced clear, compelling visual content, including graphic design, motion graphics, digital illustration, and animations to simplify complex financial concepts and enhance audience engagement.

More about the challenges of the projects and how I overcame them read in the case study.

What I did: Brand Positioning, Visual Identity, Marketing design, Web design, User experience design, Interface design, Project management, Promoting materials design, Brand Identity, Logo

• Visual storytelling & Motion graphics:

Developed dynamic videos, eye-catching animations, and clear graphic materials to simplify complex information, making internal reports and global conferences far more engaging.

• Making Data Friendly:

Turned dry statistics and insights into visually exciting presentations, helping teams across PepsiCo quickly grasp important concepts through creative and compelling visuals.

• Collaboration & Creativity:

Partnered with cross-functional teams to produce high-quality training videos and visually appealing content for marketing campaigns—ensuring our visuals not only met brand standards but also resonated deeply with our audience.

What I did: Digital Design, Graphic Design, Web Design, Motion Design, Marketing design, Marketing Content, Collateral Design, Presentations

Business accelerator of Rostec Corporation, the task of which is to develop internal business projects and turn them into full-fledged enterprises within the holding company. The main task was to create a brand positioning and visual image corresponding to the level of ambition and expertise of the accelerator's founders.

What I did: Brand Positioning, Visual Identity, Brand Identity, Logo, Web design, Promotion materials design

A creative agency that specializes in professional and psychological health of teams and organizing events in this area.

Their distinctive feature is that they create not just fun events, but very carefully planned and thought-out activities, which on the surface may look like just fun, but at the core are built on scientific approaches and rules, tailored to each particular team individually. The purpose of such activities is team-building, unification, crisis management, improved work efficiency, stress relief, and relaxation.


What I did: Brand Positioning, Marketing strategy concept, Visual identity, Brand Identity, Logo

The Corporate Academy is a specialized institution that offers staff assessment and professional development services for a major state corporation. The primary objective was to develop a novel visual style and brand identity that aligns with contemporary modernity and digitalization trends, while demonstrating a high degree of adaptability to emerging technologies.

What I did: Brand Positioning, Visual Identity, Brand Identity, Logo, Web design, Promotion materials design

Transcripto is a cheap and simple speech to text transcriber powered by AWS technologies. The project was created as a basis for an experimental reality-web-series that wraps around my business partner and I making from scratch and releasing a web product. The show features ten 5−15 min episodes, and I encourage you to watch it as it presents me in my natural habitat like no interview or CV ever will :)

Explore the site here: transcripto.io

What I did: Product design, Web design, UI/UX, Visual Identity, Visual design, Project management

Claimora is a work hours tracking and claiming tool that was designed specifically to help companies in Spain comply with new EU labor laws. I helped the team creating the MVP to launch sooner and set the the foundation for further growth.

The difference of the product is that it is focused on the Spanish market and the design was created based on interviews with potential customers and their psycho-social portrait.

Explore the site here: claimora.com

What I did: Brand Identity, Logo, Product design, Web design, User experience design, Interface design, Mobile App wireframing and design, Visual Design, Project management

This is a website where you can order kits for loving couples to paint together in their moments of intimacy. The result of the creative process is a picture with abstraction, which can be used to decorate the interior. The focus of the project is on creativity, so the site is made in a minimalist design to emphasize the product and its abstract nature.

I also painted the product itself (different versions of the abstract canvases) and the possible results of using the kits. I also created the design and illustrations for the instructions included in the kits.

Explore the site here: loveasart.ru

What I did: Product design, Web design, User experience design, Interface design, Illustrations, Abstract paintings

A corporate website dedicated to the corporation's annual employee idea contest. The task was to adapt the corporate style of the academy, originally designed for typography and polygraphy, to the needs of web and mobile, while remaining recognizable to the employees of the holding.

It was also necessary to design a procedure for registering and submitting an idea that would be understandable and accessible to all employees of the holding, regardless of their position, experience, or technical background.

Explore the site here: idea.rostec.academy

What I did: Visual Identity, Product design, Web design, User experience design, Interface design, Illustrations, Promotional marketing design, Logo

I developed end-to-end branding, visual of the Spring Holiday event, key set, stage and booth design, venue decoration, printed and digital collateral (badges, diplomas, signage), as well as motion design for backgrounds for large on-set screens and live translation of the event on the corporate website. I also did UI and UX for the website that hosts the stream from the event and accompanying graphic materials (including video) for social media

Skills: Event Branding · Visual Design · Set Design · Graphic Design · Illustration · Motion Design · UI · User Experience (UX)

Led the development of the complete visual identity for an internal corporate event, encompassing both offline and online editions. Responsibilities included end-to-end branding, stage and booth design, venue decoration, printed and digital collateral (badges, diplomas, signage), as well as motion design for live translation visuals, video splash pages, interludes, and online broadcast elements. Delivered a cohesive and immersive visual experience across physical and digital formats.

Skills: Event Branding · Visual Design · Visual Identity · Logo Design · Graphic Design · Motion Desgin

Development of the key visual image of the event, key set design and design of accompanying graphic materials (including video) and set decoration for the corporate event. Additionally I was designing printed collaterals and merchandise.

Skills: Visual Design · Visual Identity · Graphic Design · Collateral Design · Merch Design · Motion Design